Snack Foods Industry 2004


Thailand’s snack foods market is currently one of the largest and most diverse in the Asia-Pacific region, with an estimated value of $280 million and over 2,000 competing brands. Asian style snacks account for 75% of the market and Western style snacks have become more popular in recent years, accounting for the remaining 25% of the market. The market has been growing consistently while consumers taste and preferences are constantly changing and becoming increasingly sophisticated. Resulting in sales opportunities for U.S. exporters in the following market segments: potato chips, extruded snacks, fish snacks, prawn crackers, and peas and nuts. The main factors driving consumers purchasing decisions include: taste and favor, price, and healthy snacks.
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